Monday, March 14, 2011

HBL; TVC blunders!

The banking sector as a whole really needs to work on their marketing side as it is only rarely that we see something really catchy from their side. However, HBL TVCs don't follow the commoner's road taken by the industry but move a step further by making useless & irritating ads.

Take this 'Anda-Ghutala' TVC. A man who never had money to even pay for anda ghutala & for almost every other thing in his life gets opts for a credit card, paying for which is still out of his reach! 

I mean seriously, this is the message you want to convey to your prospective customers? Given the nature of the whole credit card business isn't this ad a bit dubious as well?

As if idiocracy wasn't proven enough this new Mr Bean campaign is worse. Most of us have some sort association with the character of Mr Bean but HBL has failed to use them in the right manner. I have yet to come across an individual who can relate to the HBL Mr. Bean who portrays an image of an outright idiot. So unless the message they want to convey is 'HBL banking for idiots' the people behind this ad campaign need to be taken to task.


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