Saturday, January 31, 2009

Strategic Marketing

On 28th January's edition of The News there was an article published written by Prof. Dr Matin A Khan. The title said "Strategic Marketing in its broader perspective." In his article the professor have a brief history how marketing was done in the past & how it was affected by the countries who had strong economies. the example of fast food chains like Pizza Hut, KFC etc was quoted.

Then coming to his main topic he explained in depth what strategy means. This was done by the help of the following sub-heading:

1-Strategy & strategic marketing
2-Strategy (noun)
5-Futurology is the basis of strategic marketing-its impact on business reputation
6-Traditional marketing
7-Strategic marketing
8-Supplementory note on marketing strategy

In my view point this is a very informative piece of writing we should all read as it helps us understand the changing markets & how to deal with it.

Wednesday, January 28, 2009 website was referred in class. Browsing through it today showed a very concrete example of a successful web marketing system. The site was very interactive & easy to use. On the home page there was an option of where you could choose from Europe, United States & Asia. From here on you can get more specific material that you are looking for. Further the videos added to the site make browsing this site more fun.

Tuesday, January 27, 2009

Shania Twain-Forever & for always-live performance

Creating Competitive Advantage

After completing this chapter I wonder how come the concept of price war is so common in the business world. Telcos, soft drinks & many beauty products are following it to date.

Secondly, we discussed that people who enter the market following an innovative product perform better as they learn from the mistakes of the innovator. The example of Orkut & Facebook was quoted. Here again what about hi5, myspace etc.?

Sunday, January 25, 2009

Value Of One Member-Rotary

Ten little members standing in a line
One dislikes the president, and then there were nine

Nine ambitious offered to work late,
One forgot the promise, and then there were eight.

Eight creative members had ideas well as heaven
One lost enthusiasm, and there were seven

Seven loyal members got into a fix
They quarreled over progress and there were six

Six members remained with the sprit and drive
One moved away and then there were five

Five steadfast members wished there were more
One become indifferent, and then there were four

Four cheerful members who never disagree
Till one complained of meetings, and then there were three

Three eager members! What do they do?
One got discouraged, and then there were two

Two lonely members our rhyme is nearly done
One joined the bridge club, and there was one.

One faithful members was feeling rather blue
Met with a neighbor, then there were two

Two earnest members, each enrolled one more
Doubling their members and then there were four

Four determined members just couldn’t wait,
Till each won another and then there were eight

Eight excited members signed up 16 more
In another six verses, there will be a thousand twenty four!

This was sent in a mail to all the rotary members of the district 3270. After reading it I figured out that this is not just implemented to this organization but applies to every situation where team work is required. And in today's world no one can succeed without forming a team.

Thursday, January 22, 2009

World of lossers

"In war there are no winners, either dead martyrs or surviving losers."

The above mentioned quote was posed as a question on facebook via The thought of the day(mickey). While I voted in agreement to this statement I wondered why the big heads of our world can't grasp this simple idea. This is the very thing that our history has taught us & yet we fail to learn from it & instead are determined to repeat it over n over again.

If we refuse to take a lesson from history(as its always boring) lets try to prove our smartness & gather results from our present surroundings. As I write this & while you read this sitting in front of your PCs in a cosy environment, hell is being experienced by millions of humans. Take the example of Kashmir, Palestine, Afghanistan, Iraq & the tribal areas of my own country(Pakistan).

Its been ages that we have been witnessing these atrocities happening in Kashmir & Palestine. No one gave a second thought to it before adding the names of Afghanistan, Iraq & FATA(Pakistan) to this list. The question is WHAT SOLUTIONS HAVE BEEN GATHERED FROM THESE WARS? As far as I am concerned the answer is none. Instead we have brought on ourselves more complications. In this age of globalization its not just the better communication & cultural interactions that we share, we have to share the consequences of these dreadful decisions as well.

Another such quote that I received from the same source was:

"Should human beings be allowed to use other animals as objects of sport and entertainment?"

The reason that I have linked this quote here is that if we can ask such questions can't we ask that should humans be allowed to use other humans as objects of utility? As this is exactly what happens to the people of those countries who are facing first hand war. After the World War, United Nations was formed to prevent future wars as the world realised that the wars are no solution to problems. So where is this UNO & what is this body doing to prevent wars? If the super powers are not to heed to the resolutions of this body & are not going to be questioned about there violations how can this mess be soughed out?

By not putting an end to all this we are breeding hatrd among the next generation & the whole concept of globalizations is going to be nullified. We have talked enough now lets start doing something practical before the whole world ends up as LOOSERS!!!!!

Sunday, January 18, 2009

Bush Bloopers

Although I was done for my today's share of my blog entries but after going through the newspaper I could not wait for tomarow's turn. The article "Disaster that was George W Bush" by Munizeh Zuberi sumes up how history is going to treat Bush. Following quotes were also a part of this article given under the title which serves as the heading to this post.

1- "So I analysed that & decided I didn't want to be the president during a depression greater than the Great Depression, or the beginning of a depression greater than the Great Depression."
Washington DC, Dce 18, 2008

2- "You know, one of the hardest parts of my job is to connect Iraq to the war on terror."
Interview with CBS Sept. 6, 2006

3- "This notion that the United States is getting ready to attack Iran is simply ridiculous. And having said that, all options are on the table."
Belgium, Feb 22,2005

4- "I'll be long gone before some smart person ever figures out what happened inside this Oval Office."
Washington DC, May 1 2008

5- "Our enemies are innovative & resourceful, & so are we. They never stop thinking about new ways to harm our country & our people, & neither do we."
Washington DC, Aug 5, 2004

6- "The war on terror involves Saddam Hussein because of the nature of Saddam Hussein, the history of Saddam Hussein, & his willingness to terrorise himself."
Grand Rapids,Mich. Jan 29, 2003

7- I'm the master of low expectations."
Aboard Air Force One, June 4 2003

8- "The most impoetant thing is for us to find Osama bin Laden. It is our number one priority & we will not rest until we find him."
Washington DC, Sept 13, 2001

9- "I don't know where bin Laden is. I have no idea & really don't care. It's not that important. It's not our priority."
Wshington DC March 13, 2002

Well these are a few from that collection printed in toady's edition of Dawn but I believe that they give the reader a detailed inside of his mentality & his ability fo leadership which not only drowned a country but also changed the face of the world.

Results of creating Global Village

What the hell are the authorities of human rights doing? Conducting meetings in there luxurious confrence halls to chalk out the strategies?

Saturday, January 17, 2009


I got these picturess via e-mail, there was one more pictures which I did not attach because then the meaning of the post would have completely changed. To me these pictures say that the Almight has made the basic structure of humanity in the same way. Only the final touches differencitae us from each other. So I think, to unify the humanity should not be a difficult task as at the bottom line we are the same. For this however sincireity is required which is lacking & resulting in such chaos.

Thursday, January 15, 2009

Nice Advertising

Surfing the net I found this snap & found it quite amusing. Out of the two I like the Nescafe one better, I guess which is part of brand loyalty because personally I am no fan of Pepsi or any other black colas.

Saturday, January 10, 2009


Relationships are far more stronger than bloodlines.

Being related by bloodline is not enough for creating feelings for eachother. However if a strong relationship exsists the bloodline is further strengthened.

Where did the stance of "blood is thicker than water" came from?

Man is not his own Worst Enemy

“Look for strength in people, not weakness, good, not evil and most of us will find what we are search for”.

How can man be his own worst enemy, when we know that it is man who has been a great inspiration for his fellow beings. God has sent his messages through man. Jesus was a man, Mosses was a man, David was a man and above all our Holy Prophet (P.B.U.H) was a man, and he was sent by God as a guide for all mankind. He brought peace to this world and reduced the chaos.

Man is made by his beliefs, what he believes is what he is. There is more good in this world than bad. Once Confucious said:

“When we see men of worth, we should think of becoming like them; when we see men of contrary character, we should turn inward and examine ourselves”.

Searching around us we will find great human beings working for the benefit of others and they do not demand anything in return. We have the example of Mother Teresa, Lady Diana, Edhi and many more selfless people who devoted their lives for others.Are they the enemies of men?There are doctors, nurses and religious teachers who are working day and night for mankind, trying to bring peace to this world, to spread love and tranquility.

Let us for a moment not think about the great medical progress that man has made to reduce the misery and pain that human beings once suffered. Let us forget the life saving drugs and comfort provided in hospitals.For a moment let us concentrate on one tiny pill- a disprin, which relives a splitting headache.If you have suffered from migraine you would know how devastating it is.

Few years ago, out of eight babies seven used to die before reaching their first birthday. Maximum life span was thirty years. But now the situation has been changed by this so called enemy of man and now it is said that the normal life span is sixty years.

Can we ever forget the services rendered by the writers? When you read the Shakespeare you are filled with ecstasy. Through ages great poets like Iqbal and Ghalib have brought such happiness to mankind that we can’t thank them enough. These great poets have helped in stirring the emotions of humanity and made them aware of an existence that is much higher than that of animals.

Man creates beauty; he creates music that serves as food for the soul. He gives us pleasure and peace. Would any enemy of mankind have such sensitivity?My opponents will defiantly talk about the creation of nuclear bombs and the hazards created by them. Someone once said:

“Sow good service, sweet remembrance will grow from them”.

I am aware that there are some black sheep, some devils among us but we can’t condemn the whole humanity for the sins of the few.Let us face it; most catastrophes are God sent & not man made. We talk about nuclear bombs; but what about the bombs sent down by God? What about the earthquake that killed little babies & school going children. Thousands perished & millions are still in pain; who is helping them? It is the volunteers from collages and universities who are serving in those areas; they are being indifferent to their careers. Some people have said that they will return home in April, after spending the winters with the victims. And I can assure you Sir! That winters of Himalayas are excruciating.What about the financial help rendered by the people? Above all what about those who lost their loved ones but without giving heed to their grief they volunteered to help in whatever they could. Doctors and soldiers served and are still serving in areas where destruction prevails.

We all saw that the world came together irrespective of state and religion and did their maximum best to help the needy. We attracted global attention and global help. Seeing this sort of response to these incidences we are bound to believe that after these natural catastrophes are sent, it is man who sweeps the dust and picks up the pieces afterwards.Shakespeare said:

“There is nothing either good or bad but thinking makes it so”.

The day evil starts to dominate the good, will be the day this world will end and then my worthy opponents can say that man was his own worst enemy. But as I see this world there is more good, compassion, love and devotion that keeps this world going and despite my opponents; good will continue to dominate.The day we stop thinking positively and accept the proposition, will be the day when man will become his own worst enemy.

This artical I wrote for my university's(Forman Christine College)magazine named Folio(edition 2008). I still want to clinch to my words but it seems that I am loseing my grip; waiting for a mirical!!!

Thursday, January 8, 2009

Yes We Can????

Around the globe people followed the presidential elections of the United States of America. The basic reason was that they dominate the globe & what ever happens there affects everyone.

Especially this time around majority of the people all over were very much eager to get rid of the Bush administration (who has created havoc on planet earth). So to me it was obvious that The Republicans were not going to the White House this time. Also, Obama's views seemed positive & encouraging.

My hope in Obama further strengthened after I read his biography "Dreams from my father". The book is simply written & covey's his genuine self. His struggle for self identification reflects that he can relate to the common man. This is very important factor of his persona as most of the ruling elite can not claim this factor of recognition. The politicians belong to the elite of the society is not just happening in our poor country but everywhere else the situation is the same. Even the land of promises (USA) also suffers from this very plague.

Another fact that is prominent from his book is that in America too the gap between different classes has never been thining. There too people belonging from the lower middle class are being ignored by the government & treated as second rated people. And if someone from this category is able to break the barriers & reach the top, he or she is never found looking back.

Hmmm…NEVER LOOKING BACK!!! Is this the path that Obama is going to take & disappoint not just the masses of the United States of America but the whole world? Answer to this question has yet to come but our hopes need actions. Extending the tenure of Richard Boucher, hoping to get some advice from ex-occupants of the White House (Bush Sr. & Jr. included), no concrete reaction on Israel's violations not even verbal. All this somewhat made me rethink about my optimistic approach. Reflection of those debates with others who stated that nothing is going to improve, just like no change took place after the so called revolutionary 18th Feb. 08 elections back home have started haunting me.

However, I still want to clinch to my rope of optimism. I don't want the new king maker to disappoint us all, to drift away from his initial goals as an organizer. But there are a lot of Ifs standing in the way.

Hoping to be proved wrong!!!!