Saturday, January 31, 2009

Strategic Marketing

On 28th January's edition of The News there was an article published written by Prof. Dr Matin A Khan. The title said "Strategic Marketing in its broader perspective." In his article the professor have a brief history how marketing was done in the past & how it was affected by the countries who had strong economies. the example of fast food chains like Pizza Hut, KFC etc was quoted.

Then coming to his main topic he explained in depth what strategy means. This was done by the help of the following sub-heading:

1-Strategy & strategic marketing
2-Strategy (noun)
5-Futurology is the basis of strategic marketing-its impact on business reputation
6-Traditional marketing
7-Strategic marketing
8-Supplementory note on marketing strategy

In my view point this is a very informative piece of writing we should all read as it helps us understand the changing markets & how to deal with it.

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